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Management Practices

Group 3 Marketing

July 10, 2011 | 5:12 PM
Group 3 MarketingGroup 3 Marketing
group3marketing.com

| 975-475-3269 | [email protected]
Owners: Bart Foreman and Phyllis Foreman

Group 3 Marketing helps salon and spa owners by creating unique marketing programs designed to impact their guests' next sale. We use creative marketing tactics to influence guest activity, by utilizing Point-of-Sale data to identify opportunities for guests to return more often, try new services and spend more every visit. We also do it through comprehensive consumer research continually measuring the pulse of the beauty industry marketplace.

Why we're different: You may excel at five-star customer service, but we've developed a Sixth Star Marketing strategy that focuses on your guests by targeting your real business drivers: retention, win-backs and organic growth.

How we work: Group 3 Marketing provides a turnkey database-driven, marketing-focused program for salons, distributors and brands. We have built a model that rewards guests for their patronage and also targets them for new services and product sales opportunities. Our pricing is based on a flat monthly administrative fee plus mailings and e-mails.

Catch us at: ISSE in Long Beach and the Midwest; PBA Symposium. In addition, sign up for our weekly marketing e-newsletter, "The Monday Morning AH-ha!" which is guaranteed to get your marketing adrenalin flowing. E-mail us, it's free.

Our advice: "Put your guest at the heart of your business."

2011 wisdom: "Put your guests at the heart of your business because it's okay to say, ‘Thank you. We appreciate your business.'"

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