crystalfocus.com
| 877-378-8212 or 248-613-7009 | coachkristi@crystalfocus.com
Owner: Kristi Valenzuela
Crystal Focus specializes in helping
salon owners discover their true profit
potential by introducing goals and rewards
for the front desk team. Areas of
focus are pre-booking, retail, additional
services, gift cards and referrals.
Why we're different: We offer
customized, private, in-salon front desk
training designed to uniquely incorporate
your salon brand, current systems, and future
growth potential.
How we work: The Front Desk Doctor
Workshop, a full-day workshop, is available
in multiple cities across the country for $150
per person. Full-day customized in-salon
workshop available: full-day fee starts at
$2,000. Phone coaching available for $200
an hour or by package. Additional Front
Desk Training Success products include
manuals, audios, videos and individual
tracking materials.
Catch us at: Redken Symposium: Las
Vegas, Jan. 15-17; Insider Event: Grand
Rapids, MI, Feb. 27-28; The Front Desk
Doctor Workshop: Grand Rapids, MI, April
11; Insider Event: Carmel, IN; May 1-2;
Premiere Show: Orlando, FL, June 4-5; The
Front Desk Doctor Workshop: Roanoke,
VA, July 31-Aug. 1; The Front Desk Doctor
Workshop: Indianapolis, IN, Sept. 26;
Insider Event: Perrysburg, OH, Sept. 11-12;
Ocean City Show: Ocean City, MD, Sept. 18-
19; GROW: Columbus, OH, Oct. 2; GROW:
Novi, MI, Oct. 3.
Our advice: "Create an organized and
time-lined plan of action for new principles
of success-don't try to implement
everything that a consultant has shared with
you at once."
2011 wisdom: "Keep your eye on what
the big stores are doing to market to new
business and to retain business; such as gift
with purchase, voucher for your next visit,
loyalty programs, etc."
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