Management Practices

Increase efficiency with a color accelerator

Stacey Soble | July 10, 2011 | 3:16 PM

What's an hour worth to you? What would your numbers be like if you could squeeze in an additional two haircuts a day or another color service? Calculate it per day, then per pay period and you're starting to see the bigger picture.

In an exclusive podcast with SALON TODAY, Joe Santy, vice president of education for Dennis Bernard Companies, shares his long experience with The Color Accelerator, also known as TCA. Santy talks about how easy the product is to use and what a difference processing color faster can make to a colorist's service revenues or an owner's bottom line.

Increase efficiency with a color acceleratorJoe Santy with Stacey Soble
As vice president of education at Dennis Bernard Companies, Joe Santy evaluates the importance to time to a salon, and shows how a few little drops of one product can have a big impact on productivity and profitability.

The antioxidants in TCA work by eliminating the free radicals that occur when hair color is mixed with peroxide. This helps the hair shaft to take the pigmentation faster and infuses the hair with vitamins and nutrients which protect the hair and the color, resulting in softer, shinier hair and eliminating up to 95 percent of fadeout. While that may sound complicated, "it's pathetically simple to use," says Santy. "It can be used with any manufacturer's color line and TCA comes with a chart that tells you exactly how many drops to add to the number of ounces of color you are mixing."

Processing color in as few as four to seven minutes is as valuable to clients as it is to the service providers and the owners. And, Santy should know, since he uses the product in his own salon. "I always tell owners you really need to be able to list five to seven reasons your salon is different than other salons in your area, especially in this economy," he says. "Clients really value their time, and a product like TCA gives you flexibility to squeeze in a color service before closing time or over a lunch hour."

In fact, time is so valuable to some clients, that salons in some markets are able to charge a premium for the expedited service. "Many charge $5 to $10 more, but there's one salon in California actually charges an additional $50--she's in a market that will bear that," says Santy.

Even without the additional price increase, the product is a power tool when it comes to profitability. Freeing up time to see more clients creates new growth opportunities for stylists who are typically booked solid.

Seeing is believing, so Dennis Bernard Inc. is giving away free samples to interested stylists through their website. Click here to find out more information or obtain a sample of TCA.

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More