Management Practices

Hair color boost for salon clients

Rosanne Ullman | July 10, 2011 | 3:12 PM
Hair color boost for salon clientsQuick & Custom Color Boost


Color Refresh
USE THIS PRODUCT: Wella Color Touch Relights
COOL FACTOR: Versatile, quick-acting formula opens a new add-on category appropriate for a variety of hair color clients.
• You charge $40 per Wella Color Touch Relights hair refresh service
• To 2 clients per day, 10 per week
• You bring in $20,000 more in one year

The Service Buzz:
Color Touch Relights refreshes and tones highlights and prelightened hair without adding depth. The ammonia-free demipermanent formula leaves hair soft and healthy with luminous shine, with an application and processing time of under 20 minutes.

The service appeals to clients who want to stretch their color appointments but can accommodate Relights' lower price point for a refresh in between. It's also a great way to introduce clients to color; it adds shine and gloss without requiring any commitment to a color regimen.

Blonde shades are Sultry Silver and Golden Copper; red shades are Hickory Red and Sunbeam Bronze.

Don't Miss This:
Relights also works well as an addition to other color services, not just "in between."

"By pairing the color enhancement of Relights with a dimensional color service using Koleston Perfect and Color Touch, the colorist can add amazing effects to the finished look," suggests John Moroney, business education leader for Wella."

Create additional warmth through a translucent gloss or attach a golden reflection to a fiery red. The possibilities for playing with light, shine and color are virtually endless. The result is a personalized color formulation that cannot be achieved elsewhere-especially at home!"

Trend Alert:
Wella's sister brands in the P&G Professional family also offer upservice possibilities. One example is Sebastian's Texture Tandem in-salon treatment-a clay-cream formula the stylist customizes to each head of hair. The treatment's two products can be mixed in any ratio depending on how straight or wavy clients want their hair. With Texture Tandem' moisture-lock silkener to ensure softness, it can enhance either look. Although the resulting texture lasts for days, there's no damage to the hair because no chemicals are involved.

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