Management Practices

5 Questions for Luis Alvarez

Web Editor | July 10, 2011 | 3:09 PM
5 Questions for Luis Alvarez
If you could interview any professional salon leader, who would it be and what would you ask? We invited Cindy Landa of Estilo Salon and DaySpa in West Des Moines, Iowa, to play reporter. She picked Luis Alvarez, vice president creative of Aquage. Here’s part of their conversation:

Cindy Landa: Independent salon owners provide stability, solid education and benefits to designers looking for a career. Do you feel the economy will have an impact on an employee’s decision to seek out those salons?

Luis Alvarez:

A new designer looking for a career would be making a wise decision to join an independently owned salon that has a unified vision, cohesive team structure, an established educational program and a strong retail focus. These are the essential key elements for a new artist’s personal and professional growth.

CL: What is Aquage doing to make their products more environmentally friendly?

LA: We offer the highest quality product utilizing the most technologically innovative and sustainable ingredients. Our position is to give the consumer the best possible products while always keeping respect for the environment in mind.

CL: I’ve heard that you won a prestigious photography award in Paris. Can you share that experience with us?

LA: I was honored to be knighted L’Ordre de la Chevalerie for creative excellence by Lois Christie, president of Intercoiffure USA/Canada in Paris. I have been part of Intercoiffure since 1980, and this prestigious organization has contributed so much to my creative development. Paris is my favorite creative and fashion center in the world, and I was so proud to have my little daughter Maria with me when I received this honor.

CL: The ’70s, ’80s and ’90s have all brought us some amazing hair. What year created the best hair for you and why?

LA: While I am cognizant of my creative journey, I believe growing as an artist is about looking forward and not in the rear view mirror. At the moment, I’m most excited about the special holiday issue of MODERN SALON where we had the opportunity to shoot both the front and back covers.

CL: How do you see retail sales affecting our business this year and does Aquage have tips to help the salon owner keep  consumer spending on our retail?

LA: In today’s turbulent economic climate, retailing is no longer an option but the key to survival. Our technique for educating consumers on how to use products is based on five key elements: what product you should use for a particular hair type, why you should use it, when to use it, how much to use, and how to use it.
For more info, visit

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More