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Management Practices

Add a Shopping Cart to Your Website

Alison Alhamed | July 10, 2011 | 2:42 PM

If you want to boost your web presence, add a convenience for clients and bring in additional revenue, consider adding a "shopping cart" icon to your website. thegiftcardcafe.com can offer salons and spas a secure, professional shopping cart system branded with your logo. Salons can choose personalized account settings: Activate instant gift certificates clients can e-mail or print, or choose to offer physical gift cards that you ship via mail, or select to offer both.

Add a Shopping Cart to Your Website

"Within an hour of setting up the program, salons can bring in additional revenue just by adding a ‘shopping cart' icon to their website," says spokesperson for TheGiftCardCafe.com Staci Bender. "It's a great last-minute gift idea."

Urban Oasis (urbanoasis.biz), a massage spa in Chicago, has brought in more than $250,000 since September 2008 through the sale of gift certificates online, for a less than $400 investment through TheGiftCardCafe.com.

Geoffrey Gross, manager of Urban Oasis, says it was easy to train his front desk staff on the technology because of how user-friendly it is. "And my customers love it," Gross says, "they can purchase a gift certificate and instantly print it out or e-mail it."

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