Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
That said, 47 percent of consumers cite their salon’s stylist as their most trusted source for product information.
“Even though overall sales of beauty products continue to grow, the proportion purchased in the salon is declining while sales are increasing for supercenters and discount centers,” —stressed retail expert Neil Stern, who presented the study’s findings.
Furthermore, Stern demonstrated how a 3-percent increase in overall retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
The total sales for hair product in the U.S. are $8.6 billion—currently salon sales comprise 1/3 of that total or $2.8 billion.
Retail Myth: The internet is stealing sales.
Retail Reality: Only 2 percent of the $43 billion worth of beauty products sold are purchased online.
As the number of clients concerned about thinning hair and hair loss quickly grows, the HAIR+ category is emerging as phenomenal opportunity for stylists who want to develop a specialty and a new revenue stream for salons.
They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.
Domino’s new Carryout Insurance illustrates that you have a problem when a guest is unhappy, even if it’s not your fault. The DiJulius Group demonstrates the value of having an insurance policy for your salon services.
Buying an existing salon is a quick way to jump into the beauty business, but it can also bring some headaches. Bruce Hakutizwi from us.businessesforsale.com offers you some important points to ponder when considering buying an existing salon.
When it comes to building a strong community, salon owners are frequently on the front line--joining the Better Business Bureau, networking with other businesses and participating in community philanthropic programs. Quint Studer's new book outlines 14 strategies for building a stronger community.
What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.
Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.