Management Practices

Cozy Up to the Bar

Stacey Soble | July 10, 2011 | 2:14 PM

While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized these spa-shy clients represented untapped potential.

At America's Beauty Show last spring, Robert Andrew's spa director, Kay Wright experienced an express facial from Repechage founder Lydia Safarti. Wright believed these mini facial services were a fantastic way to introduce salon clients to spa services. 

Today, the salon's main retail lobby features a facial bar with four comfortable reclining chairs. Guests can experience express facials and threading services ranging in price from $25 to $75. “We are finding that most of the clients who experience the facial bar are hair clients who are either shopping in the retail area, or add the facial service after their hair or nail service or while their color processes,” says Leeanne Decker, director of business development. “None of the mini facials is longer than 30 minutes, and they are perfect escapes during a lunch break.” 

Wright believes the express service still offers guests relaxation, but in a more comfortable environment for those who are a bit spa timid. The facial bar menu even boasts, "No Changing Required." Says Wright, “It gives clients a taste of spa, and we believe that will translate into more spa clients.”

Before launching the facial bar, the salon/spa hosted a promo party for its stylists to expose them to the new concept and to show them how to invite their guests to the experience.“We also sent an e-blast to our our database, mailed flyers to our clients and posted messages on Facebook. We even had a men’s event and had quite a few guys experience the express facials,” says Decker. “I’d say we are roughly doing about 20 a week so far.”

As an added touch, facial bar clients are invited to a complimentary makeup touchup with one of the salon’s makeup artists. Says Wright, “For those who do take advantage of the service on their lunch break, they’re ready to go back to work. We wouldn’t let them leave without a touchup.”

See the facial bar in action.

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More