Close
Management Practices

Ka-ching! Online Concierge Services

Stacey Soble | July 10, 2011 | 1:35 PM
The New Ka-ching

When even the most loyal of clients are stretching appointments, the sound of new business is the most sweet. For a growing number of salons and spas in New York, that sound comes in the form of an automated call—a message confirming the booking of a client through Lifebooker.com, a start-up company that incorporates Interactive Voice Response (IVR) technology from Angel.com.

Lifebooker.com is a personal online concierge where a consumer can search, browse and book appointments at top health and beauty spots in her city. While the company currently serves the New York market, it plans on adding additional cities and services later this year.

“For salons, this provides a low-cost method for filling up open appointments, expanding business for new staff members and gaining exposure to new clients,” says founder Dana Reichman. “It works very much like the travel sites Orbitz or Expedia, but it is targeted at the salon and spa market.”

Lifebooker.com required an outbound calling application to book appointments in real time and found success with Angel.com’s reliable and scalable approach. Every time a client books a new appointment, an automated call goes out to the service provider, prompting the salon or spa to confirm the appointment online. Between Lifebooker.com’s 150 affiliated salons and spas and more than 8,000 customers, Angel.com handles thousands of automated calls per month.

“When a salon decides to join Lifebooker.com, it’s completely free to establish a profile. You can choose to enter all open appointments or simply feature specific services or service providers. It’s no-risk advertising,” says Reichman. “When a customer books and honors an appointment booked through Lifebooker.com, the salon remits 15 percent of the cost of the booked service to the site. The fee only applies to the cost of the booked service, not additional services or products purchased at the salon. That’s a pretty low cost for a new client.”
    

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More