Close
Management Practices

The Gold Standard: De Berardinis Salon, NY

Lisa Doyle | July 10, 2011 | 1:34 PM

Glinty details in this NYC salon evoke a sense of old Hollywood.

 

De Berardinis Salon

  • Owner: Adrian De Berardinis
  • Website: www.deberardinis.com
  • Location: New York, New York
  • Opened: November 2007
  • Total square feet: 2,200
  • Salon setup: 16 color and styling stations
  • Construction time: 3 months
  • Construction cost: $700,000
  • Equipment/installations: Takara Belmont chairs, custom white lacquer furniture

The Gold Standard: De Berardinis Salon, NY

Gold accents add luxury and drama to the luminescent white salon.

 

The Gold Standard: De Berardinis Salon, NY

Guests are greeted by an elegant, gleaming reception desk.

 

When the son of the owner of Greenwich, Connecticut's De Berardinis Salon opened a second outpost in Manhattan's chic Chelsea neighborhood, he not only decided against making it a carbon copy of the original salon's decor-he went in the opposite direction. While the Greenwich salon is marked by dark woods, rich textures and a classic feel, the New York location was designed to be a light, bright haven.

"I wanted it to be stylish yet approachable-like a home or an elegant lounge, but not too stuffy," says owner Adrian De Berardinis.

Under the direction of interior designer/socialite Celerie Kemble, the result is an airy salon with accents reminiscent of old Hollywood, such as golden wall fixtures, multiple chandeliers and brushed metal mirrors. The clean lines of the white lacquer furniture-designed by De Berardinis himself-and the crisp, white salon chairs add a touch of elegance.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More