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Part 2: Our Silver Anniversary- Timeline of Issues

Rosanne Ullman | July 10, 2011 | 1:34 PM

Part 1 - Our Silver Anniversary
Part 2 - Timeline of Issues
Part 3 - Readers’ Feedback 

Timeline of Issues

A selection of SALON TODAY’s major issue themes that appeared in the past 15 years mirrors the industry progress during that period:

>1994            
“Compensation 101: Paying for Keeps” recognized that the commission structure was only one of the options open to progressive salon owners.

>1995            
“The Costs of Converting” took a microscope to the process and expense that a salon faced in choosing to add day spa services.

>1996            
“Make Your Space” updated salon owners on the latest trends in using natural materials and clued them into the critical role of both traffic flow and retail merchandising.

>1997            
“Nail Care: Counting on Fingers” anticipated the exploding mani/pedi market.

>1998            
“Can You Clone Your Success?” offered a blueprint for launching additional locations.

>1999            
“Tax Facts” helped owners cope with newly stringent requirements for both salons and staffers in reporting tips on IRS tax returns.

>2000            
“10 Salons on Warp Speed” presented meaty examples of how salons were applying a host of cutting-edge technologies.

>2001            
“Retail State of Mind” pulled retail out of the corner, giving at-home maintenance its own profit center chair at the salon industry table.

>2002            
“Higher Learning” celebrated the benefits of ongoing training with inspirational words from educators and a helpful list of advanced academies.

>2003            
“Niche Marketing” identified 20 target markets that posed great potential for the savvy salon owner who could address those distinct needs.

>2004            
“Get Down to Business: Writing Your Plan for Growth” urged owners to fuel continued success and not rest on the laurels of their recent good fortune.

>2005            
“Male Call” helped spas to tap into the burgeoning mens’ market.

>2006            
“Prescription for Medispa” examined the spa industry’s cautious but steadily developing partnership with the medical field.

>2007            
“Brand Your Business” enlightened owners still engaged in traditional marketing about the rewards of branding strategies.

 

Early 1980s through the early 1990s marked a series of landmark events in the salon industry:

>1984            
First World Championships of Hairdressing, the precursor to HairWorld

>1985            
Merge of manufacturers’ associations to create a unified voice through the American Beauty Association (ABA)

>1987            
Industry’s first national lobbying group, the NCAPAC, developed by the National Cosmetology Association

>1989            
Launch of the North American Hairstyling Awards (NAHA)

>1990            
First International Esthetics, Cosmetics and Spa Conference

>1991            
First ISPA conference

>1993            
Expanded reach of NAHA under the new direction of the Beauty and Barber Supply Institute (BBSI)

 

Part 1 - Our Silver Anniversary
Part 2 - Timeline of Issues
Part 3 - Readers’ Feedback 

 

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