Management Practices

Profitable Displays

Laurel Nelson | July 10, 2011 | 12:32 PM

Displaying products can be tough if you’re not sure what should go where. And how do you get clients to understand all your product lines?

When you put a product line out, your goal is not to display, but to explain, says Peter Millard, owner of Millard Design and the author of Reinventing Space: The Clear Logic to Successful Salon Design and Retail Merchandising.

“Take the time to add descriptions about what products can do for your clients. You attract attention by displaying signs that read something like, ‘Need volume?’ Even if the client doesn’t have that specific problem, it will trigger them to ask about their own needs.”

Put your very best sellers at eye level and in the window, continues Millard. And, amplify your successful products. “If I were a salon owner, I would bolster my financial stability by increasing my sales. If you specialize in color, then double the amount of color protecting products you carry—it tells the customer that this is a big deal. When you have conviction about something, put it out there.”

Millard also advises owners to use images in their displays, because clients are attracted to beautiful people.

“Whenever possible, make the effort to add a framed photograph of a person showing the effects of the product you are selling and place it right next to the product and shelf talker that tells what the product does.”

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More