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Management Practices

Five Fast Makeovers

Laurel Nelson | July 10, 2011 | 12:32 PM

Looking for a quick fix in your business? Try one of these easy makeover ideas to improve your business.

  1. Update your logo. Is your salon’s logo looking dated and tired? Check out local design schools and see if any students are interested in taking you on for a nominal fee. Don’t forget to put your new logo on your menus, business cards and signage.
  2. Re-evaluate your retail. Whether your retail area needs a simple decluttering or a complete overhaul, making it over will entice clients to buy!
  3. Your phone greeting. Put some oomph into your greeting! Train front desk staff to tell clients about salon specials or encourage prebooking while they’ve got their undivided attention.
  4. The treatment rooms. Change the lighting, candles, music and bedding for something different. Your clients and staff will enjoy the changes and/or additions you make.
  5. The little extras. Do you always have a bouquet of roses sitting on your front desk? Change it up! Have seasonal bouquets of tulips or daffodils. What about that VIP card you punch for your client every time? Try something different like a referral card. Small changes in little extras may add up to big profits!

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Dos and Don’ts When Communicating with Upset Guests

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They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
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SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

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