Close
Management Practices

Power Planning

Rosanne Ullman | July 10, 2011 | 12:31 PM

The lives of all salon professionals revolve around the calendar. Whether paper or electronic, the appointment books of hairdressers and estheticians contain clients’ visit times and pertinent notes, while salon owners mark dates to prepare taxes, complete budgets, pay bills, hold staff meetings, order products, place ads and perform myriad other tasks that must be done on time.

January

Most likely you and your staff have at least one New Year’s resolution in common—to turn a bigger profit in 2008 than ever before. That requires some serious goal-setting. Try designing a datebook for you and your staff! Below, we’re starting you off with a few ideas for January:

January 3-5:  Down comes the holiday tree! Replace holly and tinsel with a cottony-white display of skin care creams to battle dry skin. Run a retail special for clients who book manicures, pedicures or facials.

January 6-7: Review last year’s Valentine’s Day sales and order appropriate supplies of gift cards, baskets and products. For a fragrant twist on hearts-and-flowers decorating, stock up on soap roses and rose petals in reds or pastels. Your decorations will double as popular retail items! And don’t forget to start booking those couples massages. Market them to male clients for a Valentine’s Day gift his sweetheart won’t forget!

January 12-14: Send your best clients an incentive to refer potential regulars for 2008—a half-off pedicure when they bring in a friend, or a coupon good for a bottle of shampoo when they send in two referrals for services. And if they pre-book for their next appointment, offer a 10% discount on retail.

January 17-18: Start advertising your Valentine’s Day packages and specials. Whether you offer a cozy couples massage, yummy chocolate pedicure or full makeover and photo session, get the word out through the local paper, radio spots, direct mail and your website. Did you create a database of customers who bought holiday gift certificates? Tap into it and send them an update about your Valentine’s Day offerings.

January 25-29: The summer’s brides are already planning, so you should be, too. Take a booth in a bridal show, and call your local bridal magazine or the newspaper’s Sunday supplement to find out the advertising deadlines. Entice brides to be and their bridal parties with little extras like champagne and strawberries, early hours or a private room.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More