Selling with a Smile
Salon: A New Technique, Simi Valley, California
Owners: Lynda, Wes, John and Candace Miller
Makeover: Our most effective strategy has been setting retail goals for the salon with monthly and year-to-date percentages to goal. The stylists actually look with anticipation to an extra little “happy face” icon included with their paycheck packages. The little note from Wes is hand-drawn with pom-poms and exclamation points for exceeding the goal, or maybe a little sad face with a tear if that person didn’t do so well.
Why we did it: To sustain retail sales and make each stylist aware of their numbers.
Impact on the business: We reward our stylist’s hard work with paid trips to New York City and tuition to the Redken Exchange in addition to compensation. This benefits the entire salon.
Originally posted on Salon Today.