Close
Management Practices

Mirror Technology To Display Videos in Reflection

Alison Alhamed | May 4, 2012 | 3:06 PM

Mirror Technology To Display Videos in ReflectionAs a big fan of all things beauty, I'm no stranger to getting excited and surprised by discoveries in the bathroom. Yeah, I know that sounds weird. But that's the place where I, like many, discover a great new conditioner, or a new lotion, or a gradual tanner, and, even after spending time at my vanity putting on my make-up and styling my hair, my final "appearance review" always happens in the bathroom mirror.

Recently, while waiting to board a flight at Chicago's O'Hare airport (or, as my co-workers and I like to call it, "O'Hair," har, har), I was super excited when I approached the mirror in the restroom and was greeted not only by my face, but ALSO by some pretty cool mirror technology in my reflection.

To avoid being a total creeper, I was only able to film a quick second or two of the technology whizzing by... here's a look at what I saw:


Pretty cool technology huh? Notice how the ad on the left went from full screen to just a frame and bounced back to full screen based on my location and proximity to the mirror. I couldn't help but think to myself how perfectly this technology would translate to the beauty industry—considering clients spend about 30-45 minutes staring into a mirror while at the salon.

Well, imagine my surprise when I get a phone call today from Brian Reid, CEO and Founder of Mirrus, which, completely crazily shockingly, is the manufacturer of the very mirrors that fascinated me just a week ago. Brian and I got to talking about the Mirror Image technology and we're both on the same page in terms of how fantastic it would be for a salon to implement this technology at its stations. (He was pretty surprised at my story, too... though, just having watched The Hunger Games, naturally I was a litttttle freaked out at the timing, "Did he see me filming the ads? Did he know I have a blog? Did he track me down?!")

I have two clips to show you... but I want you to use your imagination here. Imagine your client sitting in your chair, while her color is processing or you're blowdrying the style, and up pops an audio-less video on the mirror (NOT covering her reflection) that explains product benefits and knowledge, or WHY the stylist is using this line of hair care, or how to best work with textured hair, for example. Or, imagine if you will, images and videos appear that cross-promote your spa services or boost your promotions and in-salon activities? The options to reinforce your message are ENDLESS.

The way it works is Mirrus can license private label Content Management Systems that let the user (or you can work through Mirrus) schedule the ads (web-based) themselves... so it can be generic salon messages or product info, OR can be single-user specific: I'm going to ask you to imagine again: "Hi, Alison, welcome back! We hope you enjoyed your last visit with Stacey." Very cool.





 

What do you think? Could you imagine this technology at your salon station? How could it help in your operations, brand awareness, client loyalty and retail sales? Tell me in the comments below! And, stay tuned for more information as I certainly plan to get all the juicy details asap!

More from Management Practices

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

Management Practices Sponsored by L'Oréal Professionnel

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More