Peter Shankman on Your Personal Brand
At yesterday's International Salon and Spa Network (ISBN), Peter Shankman-- author, entrepreneur, speaker, and worldwide connector--described how nearly everything we do online can be searched and seen, no matter how careful we think we've been with security settings. And in the age of the over-share, it was a pleasure to hear Shankman reminding us that the line between our personal and professional brand is not merely blurred, that line no longer exists.
Shankman, described as 'reinventing the art of networking,' speaks after his address. We stopped him as he stepped off the stage and was rushing to catch a car to the airport, so forgive the shadows. No time to perfect the lighting but the message is very en-light-ening.