Close
Management Practices

Instant Branding With Instagram’s Bite-Size Videos

Lauren Salapatek | June 21, 2013 | 1:01 PM

Instant Branding With Instagram’s Bite-Size VideosThe move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty industry, predicts social media expert Valorie Reavis of Linkup Marketing.

Instagram’s answer to Twitter’s Vine app, revealed earlier this week, will enable users to make 15-second films and even add the additional filters that made the network famous. More than 130 million users are currently active on Instagram, bought by Facebook in 2012, creating beautiful still pictures using the networks filters. Now they will be able to make videos.

"According to Instagram this has been two years in development," explains Reavis, who is also the creator of social network management system The Shout Lounge. "With this and Vine, it shows the networks are convinced video is the new way to communicate. In such a visual industry as beauty, being able to showcase the craft in bite-sized videos is hugely powerful."

The potential of Instagram’s video app lies in its ability to dress up the films with filters, making ad hoc footage shot quickly in-salon look less harsh. And at 15 seconds, it is long enough to showcase new colour techniques or some magic manicures, but not so long that the viewer gets bored.

"Both Vine and Instagram are incredibly user-friendly and, and because of the stop/start functionality, can make really exciting little films that are perfect for this industry,’ added Reavis. "We are going to see a lot more of these instant films in salon communications, on the networks and via the website."

More from Management Practices

Management Practices
Management Practices

Taking the Sting Out of Turnover

January 2, 2019

Turnover in the hair salon industry is not news. It happens and will continue to be a concern to all salon owners. What is of importance is how you deal with owning and managing a successful salon knowing stylists that you have trained, promoted and encouraged, will leave.

Management Practices
Management Practices

Dos and Don’ts When Communicating with Upset Guests

July 31, 2018

They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.

Load More