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Salon & Spa Tours

Owner to Owner: 6 Salons: Failure Is Never an Option
Tim Timmons Creates A Place Men Can Call Their Own
Penzone Salons + Spas to Takeover ISBN Facebook
SPA TOUR: Fit For A King
Why Establishing Zones in the Salon is Good for Business
SALON TOUR: Maison D'Alexandre
SALON TOUR: Lola Hair Studio in Cambridge, MA
SALON TOUR: Overmorrow Salon & Spa in Los Angeles, CA
Salons of the Year 2018: Broome Street Society
2018 Salons of the Year: Voss Salon
2018 Salons of the Year: Studio 285
2018 Salons of the Year: Solaia Luxury Salon and Spas
2018 Salons of the Year: Posh Salon & Day Spa
2018 Salons of the Year: Nova Salon
2018 Salons of the Year: Matii New York
2018 Salons of the Year: Lavish Salon

Latest Headlines

News NeuVolume Blow Out Mist
News

Neuma NeuVolume Blow Out Mist

October 5, 2018

NeuVolume Blow Out Mist is a lightweight volume building spray that adds fullness and support to any hair texture. It's color-extending formula adds long-lasting body, volume and enhanced shine.

News
News

Ash Fortis Raises Awareness for Invisible Disabilities Week

October 3, 2018

Illnesses like arthritis, lupus and Crohn's aren't always apparent to others, but can be crippling just the same. Butterfly Circus educator Ash Fortis raises awareness for Invisible Disabilities Week by sharing her struggle with Crohn's during an Instagram takeover for Ecoheads.

STAMP
STAMP

STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

STAMP
STAMP

STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

STAMP
STAMP

STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

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September/October 2018

Contributors

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Maggie Mulhern

Beauty and Fashion Director, MODERN SALON

Stacey Soble

Editor in Chief, Salon Today

Anne Moratto

West Coast Beauty and Markets Editor

Rosanne Ullman

Project Editor

Lauren Salapatek

Web Editor

Jamie Newman

Senior Editor

Elizabeth Yong Colabello

Project Editor

Mary Kaleta

Associate Editor

David Maderich

Makeup Artist

Ivan Zoot

Contributor

Victoria Wurdinger

Contributor

Jeff Grissler

Consultant

Carlos Valenzuela

Contributor

George Papanikolas

Celebrity Hairstylist

Patrick McIvor

Colorist

Faatemah Ampey

Contributor

Beth Minardi

Owner - Minardi Salon

Kelly Ehlers

Owner - Evoke Brand Strategies

Luis Alvarez

Contributor

Jenny Gordon

Contributor

Laurel Nelson

Contributor

Leon Alexander

President of Eurisko

Valorie Reavis

Linkup Marketing

Bart Foreman

President - Group 3 Marketing

Karie Bennett

Contributor

Kristi Valenzuela

Founder - Crystal Focus Salon Coaching

Neil Ducoff

Founder and CEO - Strategies

Allan Labos

Contributor

Paul Tate

CEO - Shortcuts

Helen Oppenheim

Contributor

Zane Hagy

Contributor

Allyson King

CEO Hair & Co BKLYN