Hair industry veterans Ray Civello and Lupe Voss announce their first collaboration with the launch of Color Space – a new, scientifically driven hair color line founded on industry-leading research into the science of color.
"We believe in doing business differently,” said Ray Civello, CEO and co-founder of Color Space. “To us, we are embracing a holistic approach, ranging from developing innovative offerings to looking at how we can help salons maximize their profitability. Weathering the challenging times of 2020, like never before the industry needs to band together and support each other in meaningful ways – a movement Color Space is excited to help influence.”
According to the brand, cutting-edge scientific developments, an immersive education program and products specifically designed to generate better value for salon owners and professionals are what make up Color Space. The brand features ammonia and ammonia-free permanent color lines, powder lighteners, developers, a bonding & restructuring treatment and an oxidization stopper cuticle sealant.
After commissioning an in-depth color study with the internationally renowned Color Science department at the University of Milano and Leading Academic Professor Rizzi, Color Space identified numerous challenges faced by stylists every day, such as the lack of benchmarks for color precision and the inability to clearly see color due to poor lighting. These findings resulted in the brand’s superior product development, ground-breaking educational methods, and unparalleled precision the industry has yet to see.
Color Space is the first line to be introduced under Collective Beauty Brands, founded by Civello, which brings talented industry notables together to incubate meaningful brands.
Color Space aims to transform the hair color experience by providing salon professionals the tools needed to create a positive color experience for clients that bring them back again and again. Central to achieving that objective is a robust education program led by the incomparable Lupe Voss.
“I’ve always been an advocate for how crucial education is to color excellence,” said Lupe Voss, co-founder of Color Space. “Education is the beating heart of Color Space. With CS Ed., we reimagined education with the necessary tools and technologies to give creators consistent results. From the foundational element of how we see color, to first-ever fully calibrated color products, our resources paired with our educational program will enable salon professionals to overcome the problems identified by Professor Rizzi and his team at the University of Milano. We won’t stop until creators get consistent positive results for their clients every single time.”
Additionally, the brand is committed to decreasing waste by offering refills on select SKUs and 120ml tubes that are up to 50% bigger than the leading competitors. Color Space also plans to reduce pollution by limiting its overall emissions through its digital sales force and efficient shipping.
The full line of Color Space offerings will be available for sale starting January 11th, 2021.
PRODUCT LINE DETAILS:
Color Space offers high-performance products for results-oriented creatives, launching with:
- Zero ammonia-free permanent hair color
- Primary permanent hair color
- Lift silver powder lightener + refills
- Lift freehand powder lightener + refills
- Activate hair color developers (Liquid & Crème)
- Stop oxidization stopper and cuticle sealant (Liquid & Crème)
- Bond Restructuring and protecting hair & scalp treatment
- Unimix hair color mixer
- Ergonomically designed custom hair color brushes
- Aluminum bowls, capes and other accessories
About Color Space
Color Space was founded in 2020 by hair industry veterans Ray Civello and Lupe Voss with the mission of bringing genuine care, superior products, transformative education and a profitable business model to the world of hair color. The brand features permanent ammonia and ammonia-free color lines, powder lighteners, developers, a bonding & restructuring treatment and an oxidization stopper cuticle sealant.
About Collective Beauty Brands
Founded by hairdresser, visionary and entrepreneur, Ray Civello, Collective Beauty Brands brings together makers, craftspeople, artisans, hairdressers and educators to transform and reformulate the beauty and wellness industries through the introduction of innovative, high quality products, and true business partnerships.
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Originally posted on Modern Salon