Back to Business Support from concept USA
Back to Business Support from concept USA concept USA today announced availability of Back To Business, a new support program to ensure salons and stylists are prepared to successfully reopen their businesses. As salons and stylists return to work, concept USA is prepared to assure their customers are “in good hands” with a comprehensive loyalty program, enhanced education support system, a broad color swap initiative and a significant reduction in retail and professional product costs. These programs will lessen the financial impact salon owners and stylists face as they begin the reopening process.


Returning salon clients will be seeking primary salon services, such as color and lightening, as well as looking to restock their primary hair care products. With this in mind, concept USA has created simple yet effective promotions for all best-selling milk_shake and No Inhibition retail as well as backbar and technical products. All of which will lead to the most efficient and straight forward financial benefit of our stylists, salons, and consumers alike.

Loyalty Status will be extended and available for redemption at Q4 2019 levels. Due to the first quarter of 2020 being cut short by the Covid-19 outbreak, concept USA will reimburse salons at the same level as the fourth quarter of 2019. All loyalty members who qualify will receive their certificates for free professional merchandise or styling station products as soon as their business is ready to reopen. Customers will be able to utilize this valuable reward and immediately restock their shelves. The program will continue at this level through Q2 2020.

Furthermore, concept USA has created additional promotions to address the need for newly in high demand in-salon items that customers can take immediate advantage of, allowing them to stretch their inventory dollars even further:
    Free all-purpose cape with the purchase of 9 tubes of Creative Permanent Color
    Free stylist apron with the purchase of 9 tubes of Creative Permanent Color
    Free kit of 25 disposable capes with purchase of 6 tubes of Creative Permanent Color

COLOR EXCHANGE concept USA has an aggressive color swap program. With a minimal investment of a Stylist Kit, customers receive two tubes for every one tube swapped at the same time. With an investment of an Experience Kit, customers receive four tubes of color for every one tube swapped. This additional product will help salons restock their color inventory immediately and save money.

Enhanced Educational Support is being expanded to include individual online training classes, live FB events, a dedicated FB page for stylists and an online class library. concept USA is launching a full suite of continuous learning paths to ensure stylists can access the latest industry techniques and content. Training will include classes such as “Tips and Tricks To Color Regrowth After Lockdown” and “Blending Highlights After Lockdown.” By focusing on education, this program expands opportunities for stylists to work with recognized industry experts to build upon their skills, grow profitability and enjoy an increased ease of doing business. A complete online calendar is available on Facebook at @milkshakeusa.

“Today’s announcement continues to demonstrate our level of commitment and investment in our customers by extending access to the right products, tools and resources when needed most,” says Matteo Monteverde, President/General Manager. “We reached out to our customers and asked what they needed to successfully reopen. We will continue to adjust our policies and procedures to take care of our customers first and ensure that they are in good hands.”

All current and prospective concept customers can take advantage of these programs by contacting their local sales representation or visiting their website.

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Originally posted on Modern Salon