At the Long Beach International Salon and Spa Expo in January, Genbook, a cloud based software solution for small business entrepreneurs, unveiled a new look for its logo, website, product interface, and digital assets. The visual brand refresh is brought about by the company’s goal to better align with its core purpose of freeing entrepreneurs from distractions.
Genbook, a cloud-based software solution for small business entrepreneurs, with offices in Los Angeles, USA and Sydney, Australia, wants to help artists operate with less distraction—less red tape, more red hair! Founded in 2006, Genbook helps service-based businesses streamline operations so they can focus in on their client and the task at hand.
TC DaBraider specializes in—you guessed it—intricate, artistic braiding designs. She charges between $25-$40 an hour for her talents. But she spent too much time stopping work to check her schedule, and manually plug in appointments. She uses Genbook because of its ability to customize her schedule, and the user friendly aspect for herself and her clients; clients can schedule at their convenience. “I don’t have to take time away from a client I am working with. And I don’t have to worry about clients or potential clients having to track me down to schedule an appointment. With Genbook, I’m always open.”
TC DaBraider TC DaBraider
The company has grown over the last few years and is now used by over 22,000 businesses worldwide. Philipp Liver, CEO of Genbook, explains the brand’s recent refresh—of logo, website, product interface, and digital assets. “We listened to our customers and learned that they saw Genbook as being more than just an appointment scheduling platform,” he says. “We want to pave the way for better business experience both for entrepreneurs and their clients. When entrepreneurs aren’t weighed down by technical and mental distractions, they’re able to provide more meaningful interactions and really connect with their customers.”
Learn more about Genbook’s online scheduling software.
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Originally posted on Modern Salon
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