Nikos Kouremenos, education and project manage for Raison d'Etre.
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Nikos Kouremenos, education and project manage for Raison d'Etre.

Investing in spa training has benefits for both spa managers and employees: it can raise employees’ wages or improve their job stability and increase productivity, as well as decrease turnover. Employer-supported training can also qualify as a tax-deductible expense, making October the ideal time for spa owners and managers to fund educational courses which could help offset their tax bill.

One of the main advantages of the spa industry is that there are various institutes available which offer spa training online for enhancing or refreshing purposes, and such training--which directly relates to a spa business’ existing income--would be allowed to be put through as an expense. This applies to all aspects of a spa’s operation, including spa finance, spa marketing and spa leadership.

Spa training helps to increase an employee’s earning potential by developing and refining their capabilities, providing pathways for upward mobility. This is a great way for spa owners to tackle high turnover which has consistently been one of the biggest obstacles within the industry. In recognising an employee’s value and showing them that their development matters, spa owners can foster a sense of trust and appreciation with their employees, giving them an incentive to stay with the organisation.

Spa training also gives individuals a chance to expand their skills and network with a new circle of employees and customers. This in turn, will be beneficial to the employer in the long run as employees will be able to undertake a variety of roles at a spa, improving their efficiency and productivity. They will also require less guidance, which will result in a much more advanced workforce.

Spa training will help improve the quality of customer service because staff will build improved skills and knowledge which they can then apply to their job. These skills translate into a superior guest experience which results in higher customer satisfaction and more repeat guests and most probably higher spending, thus higher revenue.

Elements of Spa Business Training

Spa business training covers topics and trends that help aspiring or existing managers to keep up with and navigate the functionalities and various means in which the industry works, which is becoming increasingly important as innovation continues to disrupt the spa and wellness landscape at a rapid pace. This not only contributes to an employee’s progress, but also helps to raise industry labour standards as a whole.

Spa Finance

For any business to run, the amount of monetary investment made is highly important. The various spa and wellness exercises conducted teaches spa professionals to create a sound budget and follow it, allocate expenses wisely and run their spa more efficiently, especially when the time comes to invest money in the right places to incur high monetary results.

Spa Marketing

Targeting and reaching the right audience is crucial to running a successful spa business. Spa marketing consists of exercises where individuals are given the various tools to promote their businesses in the right places and to the right audience.   

Spa Leadership

Leading a team in the right direction is essential to grow together as a team. As a part of spa leadership training, spa professionals are taught ways to develop leadership skills, interpersonal skills, and team management.

About the Author:Nikos Kouremenos joined Raison d’Etre in 2013 as the Spa Director of one of the biggest worldwide Thalasso & Spa facilities in Soma Bay, Egypt, whilst also managing spa operations in the area. Having a 25 year career in top managerial positions in the health & fitness industry, Nikos has worked on a series of projects in the sector and completed studies, business plans and staff training whilst running his own consulting company. Since July 2015, Nikos has been the Education & Project manager of Raison d’Etre. 

About Raison d’Etre: The Raison d’Etre Think Tank comprises of its team of valuable and experienced creative minds to develop solutions and proposals to support a personal or businesses journey to wellness and wellbeing. Raison d’Etre led by Anna Bjurstam, founding member of the Global Wellness Summit, has been developing, opening, managing and creating spa brands internationally since 1998 and has developed a team rich in knowledge and passion for wellbeing. Steps ahead of most and keeping abreast of the latest trends and industry movements, the Raison d’Etre team is made up of members based in Sweden, London, Greece, Spain, New Zealand and France with connections and resources in the USA, Russia, Asia and the Middle East. For more information visit: www.raisondetrespas.com