<p>Details matter if you want your salon to be a leader in your market&mdash;including your choice of thermal tools. Many owners and stylists believe the Dyson Supersonic&trade; Professional Edition Hair Dryer represents the next generation of dryer.</p>

Details matter if you want your salon to be a leader in your market—including your choice of thermal tools. Many owners and stylists believe the Dyson Supersonic™ Professional Edition Hair Dryer represents the next generation of dryer.

<p>If you&rsquo;re committed to offering your clients cutting-edge technology, consider that the engineering of the Dyson Supersonic Hair Dryer is as unique as you would expect from the folks who revolutionized vacuum cleaners, fans and hand dryers.</p>

If you’re committed to offering your clients cutting-edge technology, consider that the engineering of the Dyson Supersonic Hair Dryer is as unique as you would expect from the folks who revolutionized vacuum cleaners, fans and hand dryers.

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<p>Details matter if you want your salon to be a leader in your market&mdash;including your choice of thermal tools. Many owners and stylists believe the Dyson Supersonic&trade; Professional Edition Hair Dryer represents the next generation of dryer.</p>
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Details matter if you want your salon to be a leader in your market—including your choice of thermal tools. Many owners and stylists believe the Dyson Supersonic™ Professional Edition Hair Dryer represents the next generation of dryer.

<p>If you&rsquo;re committed to offering your clients cutting-edge technology, consider that the engineering of the Dyson Supersonic Hair Dryer is as unique as you would expect from the folks who revolutionized vacuum cleaners, fans and hand dryers.</p>
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If you’re committed to offering your clients cutting-edge technology, consider that the engineering of the Dyson Supersonic Hair Dryer is as unique as you would expect from the folks who revolutionized vacuum cleaners, fans and hand dryers.

As an owner, you no doubt obsess over every detail in your salon--from the chairs to the lighting to the paint on the walls. You fiercely guard your image and your brand in order to position yourself as a beauty leader in your community. But maybe there’s an obsession you’ve overlooked. Do your dryers reflect your fashion forward image? What’s more, do they perform as well as everything else you have carefully selected for your business—your products, your furnishings, your software technology? If your dryers don’t represent the latest and greatest, maybe it’s time to take another look.

There are a couple of reasons to turn your attention to your dryers if you haven’t done so lately. There’s the matter of the style of course, as a reflection of your brand. The engineering is another factor—is it constructed to dry hair in the most efficient and effective way? Dryer design is also important as it impacts comfort for your stylists and clients. Essentially, arming stylists with dryers that speed up their work, reduce body strain, last longer than many other dryers, diminish dirt and noise and produce healthier, shinier blowouts is good business.

One dryer on salon owners’ radar more and more these days is the Dyson Supersonic Hair Dryer. No surprise. Consider the fact that as one of the original “disrupters” of product engineering, Dyson completely changed the way vacuum cleaners, fans and hand dryers were constructed, making them sleeker and more effective. So now that the company has turned its attention to the ordinary hair dryer, it’s hard not to be curious. How has Dyson improved this beauty stalwart? Is it something to consider for your salon? Is it worth the investment? All excellent questions.

THE MORE YOU KNOW—DIVING INTO DRYER TECHNOLOGY

You’re not an engineer, but as a salon owner making decisions about dryers for in-salon use and for retail, it helps to be smart on the subject of dryer technology.

For example, take the motor. Most dryer motors are large and heavy. The Dyson dryer motor is about the size of a C battery and constructed like the turbine you would see on a jet engine. It’s an electrical digital motor that produces an intense stream of air—it turns at the rate of about 110,000 RPM—a feat Dyson refers to as Air Multiplier technology.

This power speeds up drying time considerably, and that means your stylists can work more quickly and effectively. It also means your stylists can talk to clients instead of merely nodding and smiling and pretending they can hear what the client is saying.

The light-as-air motor is part of the reason the Dyson dryer is so featherweight (only two pounds). That and the fact that the motor lives in the handle instead of the top portion makes the dryer balanced and ergonomically friendly. What’s more, the magnetic nozzles (one wide for overall drying, one narrow for refined work) can be adjusted in any direction, eliminating the need to contort arm or body. All of this adds up to another set of big wins for you and your team because users of the device incur considerably less strain on arms, shoulders, hands and body—a very big deal for stylists working their dryers all day long. 

With a well-engineered dryer, your clients benefit, too. You already know that excessive heat is bad for hair. Dyson dryers offer a feature they call Intelligent Heat Control and here’s how it works: The dryer pulls air in from the back—the same as the Dyson fans and hand dryers. At the same time, a device in the front of the dryer measures the temperature of the exiting air flow 40 times per second and keeps it at a steady 302 degrees, which prevents too much heat from coming into contact with the hair and prevents the dryer from getting too hot. Also, the nozzle attachments are double skinned, so they remain cool to the touch. This means your clients’ scalps don’t get scorched; their hair color doesn’t get burned out and the hair stays healthy and shiny.

Don’t forget—you’re in the appearance business. It’s your job to be ahead of the trends and lead the way when it comes to style. So when there’s a sleek, modern, stylish hair dryer at each station, your status as a style leader is communicated loud and clear.

 

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