As an owner, you no doubt obsess over every detail in your salon--from the chairs to the lighting to the paint on the walls. You fiercely guard your image and your brand in order to position yourself as a beauty leader in your community. But maybe there’s an obsession you’ve overlooked. Do your dryers reflect your fashion forward image? What’s more, do they perform as well as everything else you have carefully selected for your business—your products, your furnishings, your software technology? If your dryers don’t represent the latest and greatest, maybe it’s time to take another look.
There are a couple of reasons to turn your attention to your dryers if you haven’t done so lately. There’s the matter of the style of course, as a reflection of your brand. The engineering is another factor—is it constructed to dry hair in the most efficient and effective way? Dryer design is also important as it impacts comfort for your stylists and clients. Essentially, arming stylists with dryers that speed up their work, reduce body strain, last longer than many other dryers, diminish dirt and noise and produce shinier blowouts is good business.
One dryer on salon owners’ radar more and more these days is the Dyson Supersonic Hair Dryer. No surprise. Consider the fact that as one of the original “disrupters” of product engineering, Dyson completely changed the way vacuum cleaners, fans and hand dryers were constructed, making them sleeker and more effective. So now that the company has turned its attention to the ordinary hair dryer, it’s hard not to be curious. How has Dyson improved this beauty stalwart? Is it something to consider for your salon? Is it worth the investment? All excellent questions.
THE MORE YOU KNOW—DIVING INTO DRYER TECHNOLOGY
For example, take the motor. Most dryer motors are large and heavy. The Dyson digital motor in the Supersonic is about the size of a C battery and constructed like the turbine you would see on a jet engine. It’s an electrical digital motor that produces an intense stream of air—it turns at the rate of about 110,000 RPM—a feat Dyson refers to as Air Multiplier technology™.
This power speeds up drying time considerably, literally pushing the moisture out of the hair. This means your stylists can work more quickly and effectively. The unique motor also reduces noise, which means your stylists can talk to clients instead of merely nodding and smiling and pretending they can hear what the client is saying.
The light-as-air motor is part of the reason the Dyson Supersonic is so featherweight (only two pounds). That and the fact that the Dyson digital motor lives in the handle instead of the top portion makes the dryer balanced and ergonomically friendly. What’s more, the strong magnetic smoothing nozzle and professional styling concentrator attachment can be adjusted 360, eliminating the need to contort arm or body. All of this demonstrates how the Supersonic was engineered to be easy and comfortable to hold and use —a very big deal for stylists working their dryers all day long.
With a well-engineered dryer, your clients benefit too. You already know that excessive heat is bad for hair. The Dyson Supersonic offers Intelligent Heat Control technology and here’s how it works: The Supersonic is armed with a microprocessor, which receives data from the thermistor monitoring the exit air flow temperature 40 times per second, and transmits calculated instructions to the heating element to timely regulate the temperature. This Intelligent Heat Control ensures that the Supersonic does not exceed 293°F. It’s when temperatures exceed 302 degrees that real damage can happen—it can cause hair keratin denaturation and can cause inner structural damage like cortex loss and medulla pores. With the velocity of the Dyson digital motor, hair dries faster and more effectively while protecting it from extreme heat damage. As a result, your client’s hair and scalp don’t get scorched; hair color doesn’t burn out and the hair stays healthy and shiny. And the Supersonic itself stays cool to the touch, so your stylists’ fingers don’t get singed.
And finally, don’t forget you’re in the appearance business! It’s your job to be ahead of the trends and lead the way when it comes to style. So when there’s a sleek, modern, stylish hair dryer at each station, your status as a style leader is communicated loud and clear.
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