Salon Management

Steve Gomez Invites Salon Owners to Ask "What If?"

by Stacey Soble | August 30, 2019
Steve Gomez of Steve Gomez Business Coaching

Steve Gomez of Steve Gomez Business Coaching

Successful salon owners knows that when it comes to business, it’s best not to go it alone. In the 2019 SALON TODAY 200, 55 percent of owners reported they have worked with a professional business coach or consultant in the past three years.

To help owners and managers learn about the different focuses and capabilities of a variety of salon advisors, SALON TODAY hosted a Coaches and Consultants Showcase at the Data-Driven Salon Summit held in May in Atlanta. Each coach prepared a short Ted-Talk style presentation and we recorded each one to create this virtual guide.


Stephen Gomez, owner of Stephen Gomez Business Coaching challenges audience members to think about “what if” questions, including what if the whole team was involved in key decisions? What if retail dollars were in a savings account? What if you went on vacation with no salon work or interruptions? Gomez believes business coaching is designed to help salon grow sales, but most importantly it’s about helping people. Meet Stephen Gomez, and find out how Stephen Gomez Business Coaching can help you grow your salon business.

STAMP 2019: Blo's Print Ad Raises Eyebrows

Awards & Contests

STAMP 2019: Blo's Print Ad Raises Eyebrows

by Stacey Soble

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

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