Successful salonowners knows that when it comes to business, it’s best not to go it alone. In the 2019 SALON TODAY 200, 55 percent of owners reported they have worked with a professional business coach or consultant in the past three years.

To help owners and managers learn about the different focuses and capabilities of a variety of salon advisors, SALON TODAY hosted a Coaches and Consultants Showcase at the Data-Driven Salon Summit held in May in Atlanta. Each coach prepared a short Ted-Talk style presentation and we recorded each one to create this virtual guide.


Karla Lopez-Martinez, Beauty Backbone
Karla Lopez-Martinez, co-founder of Beauty Backbone, shares how the company aims to align beauty and business. She focuses on five areas, including leadership, finance, operations and culture, that salon owners need to be able to balance to give their salons sustainability year after year. Meet Karla Lopez-Martinez and find out how Beauty Backbone can help you grow your salon business.

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