Successful salon owners knows that when it comes to business, it’s best not to go it alone. In the 2019 SALON TODAY 200, 55 percent of owners reported they have worked with a professional business coach or consultant in the past three years.

To help owners and managers learn about the different focuses and capabilities of a variety of salon advisors, SALON TODAY hosted a Coaches and Consultants Showcase at the Data-Driven Salon Summit held in May in Atlanta. Each coach prepared a short Ted-Talk style presentation and we recorded each one to create this virtual guide.


Speaker, Coach, Author and Radio Host Bonnie Bonadeo shares her take on building a successful brand. She says her main role is to support others in connecting with themselves, so they can be the best brand, leader and contributor possible. While vision, mission and culture are great to have internally, leaders need to make sure that those aspects externally support the clients or customers they want to attract. That’s where brand comes in, she says. The purpose of a brand, she explained is to build and attract customers.


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