Aveda to Bring Back Customer Favorite Ahead of 40th Anniversary: Cherry Almond Conditioner

by MS Staff | July 12, 2018 | Aveda | Shampoos and Conditioners | Bookmark +
View all

 Ahead of Aveda’s 40th anniversary this fall, the brand will be relaunching one of its first products. In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The conditioner was a fan favorite for 30 years and was discontinued just over a decade ago.

Now, the conditioner is back with a shorter name, Cherry Almond, an improved formula and a shampoo to go with it. Naturally derived cherry blossom extract and sweet almond oil come together to help restore softness and shine. The shampoo features gentle babassu and coconut-derived ingredients to gently cleanse hair. The conditioner’s certified organic coconut oil and shea butter help to deeply condition the hair. The collection is 98% naturally derived and silicone-free.

The Cherry Almond collection offers a modern twist on an Aveda classic featuring the heritage Aveda Cherry Almond Bark aroma.

“With a mixture of fruitiness and a floral sweetness, the playfulness of this aroma makes it very different from other Aveda aromas. This bright, joyful, pretty aroma embodies a carefree but close to nature aura,” said Guy Vincent, Aveda Head of Aveda Pure-Fume™ Aroma.

The 100% naturally derived* pure-fume™ aroma has been crafted with 38 plant and flower essences. Tonka bean, a seed from the kumaru tree, creates a sweet, creamy vanilla note, paired with certified organic ylang-ylang, from flowers grown in Madagascar, which provide a light tropical floral aroma. Certified organic orange adds to the sweet, juicy and fruity note, and Benzoin Resin creates a sweet balsam vanilla resinous note.


For reprint and licensing requests for this article, Click here.

Originally posted on Modern Salon

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit’s Privacy Policy and this outlined level of consent.

Load More
a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account