Half of the population has fine hair. Lucky for them, and for you, Bosley Pro has come up with an innovative new formula that does twice as much for these fine-haired folks.
To the delight of efficient-minded clients everywhere, the new Bosley Pro BamBoom Volumizing and Cleansing Powder pulls double duty. It offers a delightful refresh for the scalp, and at the same time, it beefs up hair heft, helping fine hair look fuller when styling.
BamBoom’s multi-tasking nature is attributed to the unique ingredients the Bosley Pro researchers have assembled for the product. Here’s the lineup:
Activated Charcoal: Sourced from renewable bamboo, this highly purifying ingredient will absorb and detoxify the oils and impurities from the scalp that can cause fine hair to separate and appear even finer.
Green Tea: It’s the antioxidant we’ve been drinking for years to fight free-radical damage. Now it’s fighting free-radicals on the scalp, too!
Aloe: Calm scalps are happy scalps, and happy scalps produce happier hair. Aloe soothes scalp inflammation and eases scalp distress.
Certified Organic Tapioca: This healthy starch reduces excessive oiliness on scalp and hair.
Redensyl: By increasing visible hair density, this active ingredient helps finished styles appear thicker and fuller.
As the folks at Bosley Pro like to say, this puff’s the stuff. What that means is that BamBoom’s particles are so teeny tiny (between five and 25 microns) you can be sure the product goes exactly where it’s supposed to go, evenly and thoroughly. Because of the miniaturized particle size, BamBoom is able to deliver its goodness to the scalp much more effectively. And unlike many dry cleansing and styling products, it brushes out easily and leaves absolutely no residue.
“Traditional texture sprays are sometimes too heavy for fine hair,” says Bosley Professional Educator Sara Caroline, who specializes in fine hair styling at her three Atlanta-area salon. “BamBoom produces light, airy fullness, with no product feel. It soothes the scalp, absorbs excess oil and it never builds up. I apply it on the roots and mid-lengths and work it through with my fingers and my hairstyles are full of body.”
“We’re all about scalp care and hair care at Bosley,” adds Bosley Pro Product and Technical Specialist Michelle Blaisure. “We know that a healthy scalp is important for healthy hair growth. We’re really excited about BamBoom because it focuses on scalp and hair health and on creating fuller-looking hair!”
Learn how to do more for your fine hair clients:
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Originally posted on Modern Salon
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