Just in time for holiday hairstyling, Keune Haircosmetics dresses up its popular Design Society Extra Forte Hairspray in a limited-edition hairspray can. The humidity-resistant formula provides a dry spray with strong hold and no buildup. The special packaging features an model image that will inspire clients to try it out for the holiday season styling.
Keune Academy and Technical Director Chris Sulimay weighs in on how to maximize your selling potential:
- Show clients how great the product performs. Especially during the holidays, hairspray is a styling essential. While putting the finishing touches on any style, talk about Design Society Extra Forte’s features and benefits, such as instant volume, strong hold without buildup and humidity resistance. Tell your client how much you love the beautiful limited-edition can!
- Stock up and merchandise your salon. During the holiday season, many salons see up to 80 percent of their active clientele. Take advantage of this natural promotional opportunity by stocking up on everyone’s must-have— hairspray—and creating a beautiful display and signage around it. Display it several places in the salon—on the front desk, retail shelves and styling stations. Even have a can in the restroom that clients can try on their own.
- Talk about your promotion. Make sure the entire salon team is talking about your Keune promotion. Develop a short script that the entire team commits to saying to every client. Don't be shy—salon guests love styling tips and beautiful packaging!
- Continue the conversation beyond the salon. Make sure to feature styling tips using hairspray on your social media, in your salon’s newsletter and on bag-stuffers.
For more information, visit keune.com/na.
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Originally posted on Modern Salon