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Awards & Contests

How to Refocus on Retail and Give it a Boost!

by Stacey Soble | January 14, 2019
The team from DV8 The Salon in Grapevine, TX, boosted retail sales by 110% after implementing a new system.
The team from DV8 The Salon in Grapevine, TX, boosted retail sales by 110% after implementing a new system.

Retail got a boost last year at DV8 The Salon in Grapevine, Texas. Owners Lisa Justiss, Candice Hammit and Kirbi James introduced a version of William Edge’s Retail Edge System that resulted in a total culture change that refocused the salon’s staff on retail.

When the guest arrives, the front desk team carries a traveler basket The team from DV8 The Salon in Grapevine, TX, boosted retail sales by 110% after back to the stylist’s station and shows implementing a new system.
what products the guest already uses. This allows the stylist to initiate a conversation during the service: “How have you liked this product?” “Is there anything you’d like to improve upon?”

While the guest is getting shampooed or their color is processed, a team member fills that traveler basket with at least three suggested retail items for that guest. The products are customized for the guest and are explained in detail while the service is being performed. The stylist shares what product is being used, why she recommends it and how it can help the client maintain and replicate the style at home.

The stylist then walks the guest to the front desk to be rescheduled and transfers the basket and the conversation to the front desk team, who reinforces the conversation by asking a confirmation question: “Your stylist used these products today and recommends them for you. Which do you want to take home with you today?”
The salon implemented the new retail focus in August 2017, and in July 2018 retail sales numbers were 110% over sales from the same month the year before.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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