Chairman and Founder Dr. Farouk Shami recently announced a 30% increase in sales for 2018, spanning across Farouk Systems Inc.’s channels nationally and internationally. He attributes this growth to a strong global expansion plan tied to a dedication to Advanced American Technology. Farouk Systems, Inc. is constantly expanding its distribution and is currently in over 144 countries. Each continent utilizes their marketing and educational resources to engage its key markets and customers, further contributing to a record year.
With technology as one of their main growth strategies, Farouk Systems, Inc. has engaged not only NASA in the past (https://www.nasa.gov/offices/oct/home/tech_life_farouk.html), but it is now in a partnership with LG, tapping into its innovations and distribution channels. During a recent visit to Houston, LG Executives and Researchers collaborated with the Farouk Systems Research Team on an innovative project for the professional hair color industry. Dr. Farouk Shami, the owner of 25 patents, has developed new haircare products and styling tools, creating the award-winning CHI Original Hairstyling Iron.
In the USA, Farouk Systems, Inc. has seen an overall increase in sales attributed to the company’s new product launches like their Lava Series. This was augmented by the release of CHI Essential Oils, BioSilk Silk Therapy with Organic Coconut Oil, Royal Treatment as well as custom styling promotions for ULTA, JCPenney, Regis Salon and Sally Beauty. They have also maintained a strong educational presence at beauty trade shows as well as supporting distributors with ongoing educational classes.
Starting with his introduction of ammonia and PPD-free hair color, Shami has worked to create environmentally safer salons for both stylists and consumers. In 2019, the direction will shift to using essential oils and organic resources through sustainable farming.
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Originally posted on Modern Salon