Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best Single Creative Social Media Post in SALON TODAY's STAMP competition.
Owner: Sue Burkholder
Salon Art-Tiff is always searching for inexpensive ways to be the “purple cow” in its area—a business that goes above and beyond to give you a little something you can’t find elsewhere. The salon purchased a Starbucks gift card to treat its Facebook following. “We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”
The offer came with rules that each follower could use it for one small beverage, and the salon could track where the drinks were purchased on their app, posting updates as the balance got lower.
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.