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Awards & Contests

STAMP 2018: Making Your Website Work Seamlessly With a Branded Salon App

by Stacey Soble | September 6, 2018
Download the Broome Street Society app.
Download the Broome Street Society app.

Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

Here is the winner of the best Website/Mobile App campaign in SALON TODAY's STAMP competition.

BroomeStreetSociety.com
Broome Street Society
New York
Owners: Josie Sanchez and Andrea Hans

Before opening Broome Street Society, owners Josie Sanchez and Andrea Hans envisioned a website that would work seamlessly with a branded salon app. They partnered with UnApp, a location-driven consolidation platform. Through the website, clients are able to view the service menu, book directly on the site, download the app, apply for a position, sign up for modeling opportunities, meet the team, read the mission statement, shop for retail and view press.

“Through the app, clients are connected to our SoHo neighborhood—they can make reservations, purchase products and patronize other businesses,” Sanchez says. “We’ve had other owners on our block thank us for driving business to their stores.Th e amazing thing about our mobile app are the appointments on our schedules that were booked between 2 and 5 a.m.”

This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)

More about STAMP:

SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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