Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
Here is the winner of the best Website/Mobile App campaign in SALON TODAY's STAMP competition.
Broome Street Society
Owners: Josie Sanchez and Andrea Hans
Before opening Broome Street Society, owners Josie Sanchez and Andrea Hans envisioned a website that would work seamlessly with a branded salon app. They partnered with UnApp, a location-driven consolidation platform. Through the website, clients are able to view the service menu, book directly on the site, download the app, apply for a position, sign up for modeling opportunities, meet the team, read the mission statement, shop for retail and view press.
“Through the app, clients are connected to our SoHo neighborhood—they can make reservations, purchase products and patronize other businesses,” Sanchez says. “We’ve had other owners on our block thank us for driving business to their stores.Th e amazing thing about our mobile app are the appointments on our schedules that were booked between 2 and 5 a.m.”
This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)
More about STAMP:
SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.