During the weekend on August 3rd and 4th, Bed Head by TIGI took over the Freehand Hotel in Chicago in celebration of Lollapalooza—transforming it into a destination for concert goers before and after the music festival. The entire hotel was shrink-wrapped and decked out as the Bed Head Hotel.
In addition to specialty drinks and live entertainment, guests were able to visit a pop-up salon, the Bed Hed Style bar, for fun festival hairstyling from the Bed Head professional styling team.
For reprint and licensing requests for this article, Click here.
Originally posted on Modern Salon