During the weekend on August 3rd and 4th, Bed Head by TIGI took over the Freehand Hotel in Chicago in celebration of Lollapalooza—transforming it into a destination for concert goers before and after the music festival. The entire hotel was shrink-wrapped and decked out as the Bed Head Hotel.
In addition to specialty drinks and live entertainment, guests were able to visit a pop-up salon, the Bed Hed Style bar, for fun festival hairstyling from the Bed Head professional styling team.
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Originally posted on Modern Salon
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