Photo courtesy of

Jennifer Catherine

Photo courtesy of

Jennifer Catherine
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Photo courtesy of

Jennifer Catherine
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Photo courtesy of

Jennifer Catherine

During the weekend on August 3rd and 4th, Bed Head by TIGI took over the Freehand Hotel in Chicago in celebration of Lollapalooza—transforming it into a destination for concert goers before and after the music festival. The entire hotel was shrink-wrapped and decked out as the Bed Head Hotel.

In addition to specialty drinks and live entertainment, guests were able to visit a pop-up salon, the Bed Hed Style bar, for fun festival hairstyling from the Bed Head professional styling team. 

Originally posted on Modern Salon