Smarter LifeStyle Network recently announced a strategic initiative with Rosy Salon Software and SalonInteractive to open a pathway to eCommerce for salon owners on the interactive media network. The addition of eCommerce capabilities further strengthens the revenue-earning potential of salons in Smarter LifeStyle Network.
“These partnerships perfect the ability for salon owners to maximize their revenue potential, ensuring that they are leaving no stone unturned for their salon’s profitability,” says Christine Martier, president and CEO at GenOne Media Group, the parent company of the Smarter Lifestyle Network. “From the inception of Smarter LifeStyle Network, we aimed to be the ‘go-to’ business tool for salon owners. We are thrilled to partner with Rosy to provide yet another level of earning potential to an already dynamic business tool.”
The digital-out-of-home network already provides salons with the tools to deliver custom marketing messages to clients while they wait, leading to increased retail sales and service bookings, as well as providing an entirely new source of revenue from advertising that displays on tablets and televisions in the salon.
Positive Customer Impact
“Smarter LifeStyle Network takes marketing in salons and spas to a new level,” says Jim Bower, co-founder of Rosy Salon Software. “They provide the ability to touch clients where they are most likely to buy – in the salon. Now, through this partnership, we provide the ability to make that sale happen seamlessly.”
Additionally, through the SalonInteractive dashboard, salons have the power to use real-time business intelligence. The data provides analytics and analysis of salon performance, allowing owners to make corrections with immediacy, improving client satisfaction and retention.
Smarter LifeStyle Network has been responsive to customer feedback and the partnerships with Rosy and SalonInteractive solidifies the commitment to deliver the best business tool in one convenient installation.
New Features Now Available on Smarter LifeStyle Network
The integrations with Rosy and SalonInteractive will make the following enhancements available:
Product Catalog:This new feature allows salons and spas to stay current with valuable product information about the brands they use and retail. Staff and clients have access to demos, useful tips, techniques, and trends, while also sharing the information with clients.
eCommerce: Compete with online retailers by offering products from Rosy’s partnered distributors through the salon’s own online store, residing on Smarter LifeStyle Network tablets provided to each client at check in. This feature removes the burdens carrying inventory in the salon by allowing client’s the opportunity to purchase in the salon and receive delivery directly to their home. Perfect for booth or suite renters and salons of all sizes, salon owners simply offer a variety of products and watch sales grow.
Additional Features of Smarter LifeStyle Network
Custom Content and Branding:The video playlist and tablet content are customizable on Smarter LifeStyle Network. Salons are able to brand the tablets with their logo and then provide content that shares their messaging as well as custom surveys, electronic stylebook, and style advice and education.
Advertising Revenue Share: Salons have the opportunity to develop an entirely new stream of revenue through quarterly revenue share from advertising on Smarter LifeStyle Network.
Unlimited Support: All of Smarter Lifestyle Network’s hardware, software, and set up is provided for a one-time fee and supported for the lifetime of the business relationship with no recurring charges.
Additional Features of Rosy Salon Software
Enhanced SMS:In addition to unlimited text messaging, Client Connect users can also send text confirmations. After a one-time set up, the salon or spa can decide when to send text confirmations to their clients. Appointments change color on the schedule to let staff know when clients confirm.
Automated Email Marketing: Salons and spas can put their marketing on autopilot in less than five minutes. Send birthday greetings, thank a new client or remind others when they have not visited in a while. It just takes a simple, one-time setup for clients to feel special and appreciated.
Mass Email Campaigns: Keep in touch by creating captivating mass emails, such as newsletters and announcements to increase client loyalty and awareness year-round. Salons and spas can design, send, and track an email campaign to all clients or a targeted list by choosing from Rosy’s newly enhanced array of templates, including those provided by the salon or spa’s favorite brands.
About Smarter LifeStyle Network: Smarter LifeStyle Network is powered by GenOne Media Group, Inc., an interactive media company focused on helping organizations provide the optimal client experience while increasing revenue. Patent-pending software and hardware designs have been developed to be inviting to the user. Smarter LifeStyle Network aims to give clients a voice while supplying salons with the opportunity to collect valuable data and put it to use in ways that will positively impact the consumer experience. The goal is to create a valuable two-way conversation that helps organizations increase their bottom line through revenue share and higher customer satisfaction. Visit smarterlifestylenetwork.com for additional information.
About Rosy: Founded by former salon and spa owners, Rosy Salon Software is a comprehensive suite of cloud-based scheduling and business tools with features designed for salons and spas. This service leverages the latest technology and allows users to build deeper relationships with clients while increasing their revenue and profitability. For more information, visit rosysalonsoftware.com.