On Sunday, April 29, 2018, leading salons across the country will participate in HAIRraising, an annual fundraiser from Color Wow that engages the local hair-care business community for a worthy cause. All of the proceeds from the one-day national event will benefit the new state-of-the-art Heart Center at Boston Children’s Hospital, the nation’s top-ranked pediatric heart center.
HAIRraising for Boston Children’s Hospital was founded in 2009 by Gail Federici and John Frieda. The fundraising initiative is one close to Federici’s heart: her daughter Alex was born with congenital heart disease and required extensive open-heart surgery. Having received the best care and support from Boston Children’s Hospital, Alex is now an energetic and lively mother of one. Wanting to give back, Federici leaned on her colleagues: the caring and generous professionals she’d worked with in the salon industry.
“HAIRraising is my true ‘work of heart’,” says Federici. “Boston Children’s was so amazing to us, and we want to do everything we can for other sick children, their families, and the team of dedicated doctors and staff that work so hard to make life better for all of us.”
Now in its ninth year, HAIRraising has raised over $1 million, thanks to the big-hearted salons who give their time to give hope to others. Many of these salons promote the event all month long through raffles, contests, promotions and other forms of outreach.