Phorest Salon Software's sold-out Salon Owner's Summit 2018 took place in Dublin, Ireland.
Phorest Salon Software's sold-out Salon Owner's Summit 2018 took place in Dublin, Ireland.Phorest Salon Software

Phorest Salon Software’s sold-out Salon Owner's Summit 2018 in Dublin, Ireland just wrapped up where some of the world’s best thought leaders in the industry offered advice on how to grow a salon business to new heights and take charge of the future.

Main Stage Insights on Salon Success:

Gavin Hoare on Acting Like the Expert You Are: Kicking off the Summit for the attendees was Gavin Hoare, salon manager at the award-winning Richard Ward Hair and Metrospa on Sloane Square in the heart of Chelsea.

According to Hoare, all clients have 7 universal needs we need to fulfill, they are:

Feeling welcome, being listened to and understood, being served by an expert, having multiple solutions to their needs, indulging themselves, being reassured on purchase decisions, being shown out and getting a nice follow-up.

See more of his key insights!


Steve Martin’s Small Changes That Spark Big Influence:

Bestselling author of Yes! 50 Secrets from the Science of Persuasion approached salon success with six principles from the science of persuasion:

  • Reciprocity (people give back to others the form or behaviour first received)
  • Scarcity (people want more of the things they can have less of)
  • Authority (people follow the lead of credible, knowledgeable experts)

Click here to see the other three.


Staff Management and Motivation with Valerie Delforge

Valerie Delforge is Founder & CEO of Delforge + Co consultancy. Being in the Beauty industry for over 25 years, she not only managed to successfully achieve all set targets, inspire teams to deliver high standards expected in high-end salons but also develops each business to create a year-on-year strategic growth and salon success.

See more of her insights!


Tabatha Coffey’s Rules for Good Business

Bravo TV star Tabatha Coffey has devoted her professional life to achieving excellence in hair design and education. At the Summit she shared key insights on the salon industry regarding your staff, approaching retail and social media.

See more of her insights!

For more information about Phorest Salon Software, visit

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Originally posted on Modern Salon