As we approach the holiday season, why not encourage your female clients to give the special men in their lives an elevated grooming experience to help them look and feel their best? Martin’s Gentlemen Salon in Houston, Texas offers an Executive Men’s Haircut that combines massage, aromatherapy, and styling to give clients the ultimate experience. Owner Martin T. Hristov outlines the details on this service:
PROCESS: Stylists perform a custom consultation before a neck and shoulder massage is given by hand for a personal touch. Hair is then washed and rinsed twice to ensure the client’s face and hair are clean. The haircut and style are conducted while the stylist shares exactly how the products are applied, including how much and how often. Depending on the client’s style and hair texture, the stylist will use 18.21 Man Made Grooming’s Paste, Clay or Pomade to achieve the desired look. A hot towel face massage, with a drop of Sweet Tobacco Spirits for aromatherapy, relaxes and cleans up any stray hair. Complimentary neck trims are offered in between appointments.
SERVICE DURATION: 30 Minutes
WHO PERFORMS THE SERVICE: Stylist
PRODUCTS USED: Man Made Wash, Sweet Tobacco Spirits, Man Made Clay, Man Made Paste, Man Made Pomade, Premium Hairspray
HOW IS IT MARKETED: “We market the service through social media campaigns, advertising and email blasts,” Hristov says. “Also through team-ups with local businesses to create events, such as a whiskey tasting happy hour.”
NUMBER SOLD PER MONTH: 85% of clientele receive the service monthly.