Mama’s Gotta Lotta
Progressions Salon Spa Store
Rockville, MD
Owner: Cindy Feldman

Progressions designed a Mother’s Day email campaign designed to connect to modern-day moms while incentivizing clients to spend a little more than usual on Mother’s Day. The promotion offered shoppers a $20 voucher redeemable toward retail when they purchased $100 gift card. It ran from April 10 to May 14.

“This really only equaled a $10 loss to the salon per purchase because of the wholesale value of the retail, and we more than made up for that in immediate sales and a surge of new guests,” Feldman says. “As a result we sold $11,148 in gift card sales, and as of June we’ve had 105 gift cards and 30 redeemed retail vouchers.”

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