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Awards & Contests

STAMP 2017: Gene Juarez's Client Recruitment Materials

by Stacey Soble | August 30, 2017

Self-Help Book
Gene Juarez Salons & Spas
Bellevue, Washington
Owner: Evergreen Pacific Partners

Everyone needs a little jump start when building a new career, and Gene Juarez is known for providing new artists with the tools they need to be successful. The Self Help Book, used as a promotional piece, shows potential candidates how much the salon believes in employees and supports their success.

“This guide provides various discounts that new stylists can give to potential clients to help build their clientele, such as a percentage off a service, a retail discount after receiving a service and more,” says Amanda Smith, creative director. “The coupons tear out of the book with the artist’s name and the salon’s phone number so clients can easily schedule their first service. Small enough to fit in any handbag or glove compartment, artists can hand our coupons to anyone they wish—their barista, their mailing, or an angry parking attendant.”

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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