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Awards & Contests

STAMP 2017: Glow Beauty Boutique's Branding Strategy

by Stacey Soble | August 30, 2017

Sunshiny Day
Glow Beauty Boutique
Braintree, Massachusetts
Owner: Shelley North

Owner Shelley North’s branding strategy was to have a cohesive look from the signage outside the shop to the marketing materials and even to the branding inside the shop, including the wall colors, décor and logos. Working with Retail Concepts Inc. to tie everything together, North made it her mission that the Glow name and logo easily identifiable in the market place. Bright color of sunshine yellow and turquoise blue work and a sun image logo make their mark.

“In order to create this vision, our budget was roughly $10,000, and although we ended up spending closer to $17,000 with the exterior and interior design, web design and marketing materials, the end result is a prosperous, well-known, award-winning salon that is identifiable by its logo,” North says.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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