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Awards & Contests

STAMP 2017: Parker Barber's Branding Strategy

by Stacey Soble | August 30, 2017
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Sophistication Gents
Parker Barber
Hammond, Louisiana
Owner: Debra Neill-Baker

Last year Paris Parker decided to open two barbershops as ‘brother’ locations to their nine Paris Parker salon locations. They were opened near the other salons, so the company could build the brand off the recognition they’ve earned over the past 25 years.

“We wanted them to have a distinct identity—strong and masculine with a bit of throwback to old-school barbers,” Neill Baker says. “We developed a new logo, website, cups, koozies, matchbooks, gift cards and free haircut vouchers.”

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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