Clean & White
Owner: Bennie Pollard
As part of the salon’s rebranding effort, Nova worked with the Cubero Group to redesign its client folder. In addition to the service menu, the folder also includes a stylist’s business card, referral cards for clients to give to their friends entitling them to a discount on their next service, and an education flyer about styling hot hair and using a round brush correctly.
“Receiving such a comprehensive folder makes the client feel extremely appreciated,” Pollard says. “The folder and all the internal pieces are simplistic in design and printed on high-quality linen paper to reinforce our position as an upscale salon.”