The GlamBar by Gila
San Diego, California
Owners: Keri Davis Duffy, Carol Davis, Karla Lopez-Martinez
To compete with the blow-out bar craze, Gila Rut launched GlamBar by Gila, a blow-out bar inside its salons, offering blowouts for just $35. To create a different experience, each service comes with a choice of complimentary upgrade, including a massage, mini-facial, hand treatment or makeup touchup.
The launched the concept to current guests vi the salon’s website, email marketing, social media and window clings.
“In the first month after the launch, we sold 196 of our new blowout services and gained many new guests,” says Keri Davis Duffy.