The Rio Summer Olympics
Habitude Salon Spa Gallery
Owner: Inez Gray
Every year, Habitude creates a seasonal menu spotlighting a different region of the world. So it was a natural decision in 2016 to piggyback on the Summer Olympics and create their Retreat to Rio service menu.
“One of the designers volunteered to do the photo shoot for us and the spa team created the luscious menu of services,” Gray says. “We printed menus and collateral, decorated the spa with a Rio theme and brought in Brazilian products for our boutique. We promoted the menu on our website, on our in-house daily deal site, in our newsletter and we chose to promote it through Groupon.”
As a result, the seasonal campaign sold $113,000 in spa services.