When Salon Spa W won its first North American Hairstyling Awards nomination a few years ago, there were tears of joy and shrieks throughout the salon, and while the memory lives on, no one documented the monumental moment. Determined not to miss that opportunity again, China Wong had the director of marketing stand on her desk and record the team as they crowded into Wong’s office to see the 2016 announcements.

Not only did the team capture two nominations for Nail Professional of the Year and Salon Design, but they captured some exciting video. Afterward the raw footage was sent to Estuary Motion, a local production company, who enhanced the video with graphics and music. The end result was posted the Friday after the nomination with a teaser: “Check out our team’s reaction to our NAHA nomination! SPOILER ALERT: Sarah Anne ends up on the floor!”

“The post received more than 13,000 views, reached 28,000 people and was shared 45 times,” Wong says. “And, we still use it today as a marketing tool during career fairs and presentations.”


For reprint and licensing requests for this article, Click here.