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Awards & Contests

STAMP 2017: Brown and DeLine's Social Media Campaign

by Stacey Soble | August 29, 2017

Share Your Gift
Brown and DeLine Salon
Ann Arbor, MI
Owner: Cathy Brown-Issel

At a recent weekly huddle, Brown-Issel and her marketing director, Tiffany Kailimai, came up with an idea that helped their team members realize their unique gifts and share them with the salon’s guests. Each stylist had a picture taken with a placard announcing their gift, and the pictures were shared on the salon’s social media pages, as well as through each team member’s page.

“During the campaign, our average post reach was 1,000 people, more than twice our average reach,” says Brown-Issel. “Our overall goal of reaching clients and increasing our social media presence was well received, and we all had fun participating.”

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STAMP 2019: Blo's Print Ad Raises Eyebrows

Awards & Contests

STAMP 2019: Blo's Print Ad Raises Eyebrows

by Stacey Soble

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.

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