Grande Cosmetics has been named “Best New Product Launch” by the ICMAD (Independent Cosmetics Manufacturers and Distributors) CITY for the Grande Lips Nude Collection. The award was announced at the ICMAD CITY Awards dinner during Cosmoprof North American. It is an award which honors originality and creativity in the beauty industry and celebrates product innovation, the humanitarian side of beauty brands and all of the hard work done throughout the year to create unique and effective products for consumers.
The Grande Lips Nude Collection launched in January 2017 and is a performance cosmetic product that plumps and hydrates lips while providing beautiful, glossy coverage. Results appear within 3-5 minutes after application and can last up to 24 hours. All ingredients are clinically tested and safe for use on the lips. Grande Lips uses Volulip which has been clinically tested and proven to boost hydration by over 50%, increase volume by 15.1%, gain firmness by 13% and improve softness by over 10%.
For reprint and licensing requests for this article, Click here.