Pravana Summer Beauty Promotion Will Benefit Beauty Changes Lives Foundation

Pravana salon professional hair care brand is supporting the next generation of beauty and wellness professionals through a summer beauty promotion benefiting the Beauty Changes Lives Foundation. From July 1 through August 31, 2017, Pravana is donating five percent of its best-selling Intense Therapy Leave-In Treatment to support the Beauty Changes Lives Foundation.

The promotion will be available at SalonCentric’s network of more than 560 stores in 48 states. In-store signage, end-caps and aisle displays will raise awareness of the promotion while informing customers of how their Pravana purchases support beauty and wellness education.

 Giving back is central to the Pravana culture. Pravana’s philanthropic endeavors include hands-on efforts like helping fight hunger with the Los Angeles Regional Food Bank, creating hygiene kits at the Downtown Women’s Shelter to volunteering with the Ronald McDonald House and more. The brand is also an ongoing contributor to City of Hope and annual participant in Breast Cancer Awareness month, continuously dedicated to working hand-in-hand with salons in a wide-range of charitable events and programs.

 “As a leader in the beauty industry, we believe that beautiful acts of giving back can make a tremendous difference in the quality of life for individuals, professionals and communities,” said Steve Goddard, founder and CEO of Pravana.

 Pravana joins a growing list of brands that are channeling its influence within the professional beauty industry to support the Beauty Changes Lives Foundation.

“We are honored to see so many of the world’s leading brands uniting to support the next generation of beauty and wellness professionals through the gift of education,” said Lynelle Lynch, president of the Beauty Changes Lives Foundation. “It is incredibly generous of Pravana to select its best-selling Nevo Intense Therapy Leave-in treatment to benefit this promotion.”

Additional information about the Beauty Changes Lives Foundation, is available at



About the Beauty Changes Lives Foundation: About the Beauty Changes Lives Foundation 

With a mission to elevate, educate and empower, Beauty Changes Lives is uniting the industry and building awareness of the extraordinary career opportunities in the beauty, wellness and massage therapy industries. Learn more at or find us on Facebook



PRAVANA is a global salon professional hair care brand hailed as one of the fastest growing hair color companies in the nation. Created and founded by 30-year industry veteran Steve Goddard, PRAVANA brings stylists around the world groundbreaking, cutting edge products that are revolutionizing the beauty industry, one strand at a time. For more information about PRAVANA or to locate a salon, please visit



Beauty Changes Lives Foundation: Susan Miller, / 765-620-2007

PRAVANA :  Alanna Joy Littlepage, 818.347.4705 x 1031 

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